Visibility, Distance & Size Take the time to pick the best place to put your sign. Make sure you have pick the best spot so your sign will be visible to your future customers. Size does matter! A sign that looks huge as you try to load it into the back of a pickup truck, loses that size when displayed 10 feet above the ground and 150 feet from someone traveling 60 MPH down the road past it. Use the chart below to help you decide what size letters you should use for the best visibility. Price is always a huge consideration. What's a sign worth that customers can't hardly see or that is poorly made? Since you think being in business is worth while, then it only makes since to do it right.
Letter Height
Readable for Maximum Height / Distance Impact
Maximum Readable Distance
3
30
100
4
40
150
6
60
200
8
80
350
9
90
400
10
100
450
12
120
525
15
150
630
18
180
750
24
240
1000
30
300
1250
36
360
1500
42
420
1750
48
480
2000
54
540
2250
60
600
2500
NOTES:
The following distances will vary approximately 10% with various color combinations 5,280 (feet) equals one mile / 1320 equals one quarter mile / 528 equals one tenth of a mile Assumes Reader has corrected vision of 20/20 or greater for maximum readability.
